Email Marketing for Home Builders

Sell more homes using email marketing software designed exclusively for new home builders and developers.

Example Home Builder Email
Home Builder CRM Customers

Home Builder Email Marketing – Made Simple

With home builder email marketing software, you can quickly send targeted emails to each potential home buyer, agent, or influencer by using pre-built templates and automation. This functionality helps you keep each new home buyer informed on community events, inventory changes, buyer incentives, and more.

Easily send targeted emails.

Segment your email lists in limitless ways by using the customer data in TopBuilder or by using Tags. With targeted emails, you can promote your inventory changes, realtor events, promotions, and more to any of your contacts in TopBuilder. This helps you move inventory and promote your brand easily to a wide range of prospects, realtors, and home owners. 

Automate your email marketing.

TopBuilder includes lead capture tools that collect leads from your website, Zillow,, BDX, and more. Once the lead is captured, TopBuilder automatically responds to the prospect, assigns the lead to the correct home counselor, sends alerts to your team, assigns follow-up plans, and sets a priority automatically. No manual entry required.

Keep each home buyer informed.

With TopBuilder’s email segmentation tools, you can build email lists by selecting options in our drop-down menus, such as lead type, lead source, or lead priority or you can narrow segmentation even more by adding your own keywords, names, and tags.

In other words, you can build multiple email lists quickly and easily. Helping you keep every single home buyer informed. 

Email Segmentation

Build Professionally Branded Newsletters

With TopBuilder’s home builder newsletter tools, you get access to hundreds of original, prewritten newsletter topics with original graphics and photography. We brand each newsletter for you so all you have to do is select your topic and send. Additionally, these tools let you track your subscribers with newsletter metrics, giving you even more insight into the effectiveness of your marketing campaigns. 

Monitor email effectiveness.

TopBuilder offers advanced tracking with each email marketing campaign. This means you’ll know when the potential buyer opens the email, clicks an item in the email, or if there was a sending error. This gives you important insights into your open-rates and your click-through-rates.

Build drip campaigns.

TopBuilder offers the ability quickly and easily build drip campaigns. These drip campaigns are based on the status of the potential buyer. Which means you can build numerous drip campaigns and quickly change which drip campaign is assigned to each buyer.

Home Builder Email Template Examples

Get started with custom templates.

All of our new home builder accounts receive personalized and branded email templates. That way you can start sending emails as soon as you feel comfortable with the software. 

Have custom email requests? No problem. Our team of designers and developers can help make your custom email campaigns a reality.

What Home Builders Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Sell More Homes!

See how TopBuilder’s Email Marketing can help you sell more homes faster.