The Most Advanced CRM for Home Builders

TopBuilder’s Home Builder CRM helps you collect your leads, market your inventory, automate your sales & marketing tasks, and sell more homes quickly. 

Home Builder CRM Customers

Home Builder CRM Marketing Features

Capture and manage all onsite & online leads.

TopBuilder CRM for Home Builders has lead capture tools. That way your website & third-party leads are automatically uploaded into the CRM. Once uploaded, you and your team will receive automated notifications and alerts that they’ve been added to the system. 

Easily send targeted mass emails.

A Home Builder CRM would not be complete without an email marketing tool. Use these email marketing tools to announce new homes, realtor events, open houses, grand openings, and community events to generate more traffic.

Send professional newsletters.

Stay top of mind by sending helpful content to your contacts. Don’t worry, we build personalized and branded templates for you. Additionally, we offer a library of topics to help you get started. 

Marketing Feature Highlight

Newsletters & Emails

Without the right tools, keeping your potential buyers engaged and informed can be nearly impossible. 

With TopBuilder’s Home Builder CRM, announcing new homes, realtor events, open houses, grand openings, and more has never been easier. With TopBuilder’s email and newsletter software, we help you by:

Home Builder Email Template Examples

Home Builder CRM Sales Features

Collect & manage mountains of information.

Capture, organize, and access information about potential home buyers, customers, partners, contractors, sub-contractors, price agreements, contracts, change orders, and tasks all in one secure location.

Automate sales & marketing tasks.

Another crucial function of any CRM is its ability to automate tasks. These are commonly referred to as workflows. These workflows can automate numerous sales and marketing activities. Saving your team hours each week. 

Price agreements & contracts.

This feature has the ability to drastically increase your productivity, simply select that specific model, add the adjustments, add the quantity, add in the additional work hours, and you’re done.

Pricing & Contracts Example

Sales Feature Highlight

Pricing & Contracts

TopBuilder’s Home Builder CRM  streamlines the creation and completion of price agreements, contracts, and change orders by:

Home Builder CRM Additional Features

Utilize enhanced reports & analytics. 

With these advanced reports, you can tell how many online leads have been received, how many onsite visitors you had, and how many potential buyers have progressed through the sales process.

Integrate with leading companies.

TopBuilder actively integrates with the industry’s top home builder software companies. A few examples would be Zillow, Trulia,, and BDX/New Home Sales.

Use on any web-enabled device.

With our new mobile functionality, you can now conduct business anywhere from any web enabled device. 

Feature Highlight

Website Traffic Alerts

TopBuilder’s Home Builder CRM lets you track potential buyers as soon as they fill out a contact form on your website. This website tracking will note the source of the buyer and tell you:

Additionally, we can automate the website tracking to notify you when key prospects return to the website. This enhanced reporting can help you know exactly what to discuss with them.

Real Estate CRM Website Tracking

What Home Builders Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Sell More Homes!

See how TopBuilder’s Home Builder CRM can help you sell more homes faster.