Easily create, send, and track beautifully designed and targeted emails with TopBuilder’s email marketing tools.
Easily send targeted emails.
Our email marketing tools are integrated with our TopBuilder CRM, which means all of your customer data and activity is in one place.
This also means you can send highly target emails based on a variety of variables in the CRM. For example, TopBuilder’s email tools let you segment your lists by:
- Business Relationship
- Example: General Contractor, Vendor, Building Owner, Property Manager, etc.
- Contact Title
- Example: Project Manager, Engineer, Architect, etc.
- Job Type
- Lead Source
- Geography (state, zip code range, etc.)
- And many more!
We start you off with branded email templates.
Email marketing can be intimidating, especially if you have to start from scratch. To help make the email marketing process easier, we build multiple branded email templates for you. That way you can hit the ground running with all your email campaigns.
With TopBuilder’s email software, we help you by:
- Creating branded email templates for you.
- That way they match your website.
- Additionally, we’ll make sure the links to your website and social media channels are correct and work perfectly.
- Routinely test your email templates on all major email applications to ensure they display correctly.
- Constantly update our technology to ensure your emails make it to your recipient’s inbox.
Track your email metrics.
Knowing which emails rocked and which ones flopped is necessary for refining your email campaigns.
To make this even easier, we’ve expanded our reporting tools. That way you can understand your email effectiveness at a glance.
TopBuilder’s email tools track:
- Open Rates
- Opt-Outs (Unsubscribes)
- Duplicate Emails
- Bad Email Addresses
Top 5 Email Marketing Tips for Contractors.
Now, more than ever, contractors need to know how to make their emails stand out from all the noise. To get prospects, current customers, and previous customers to not only open the email, but interact with the content inside.
Don’t worry, over the past decade, we’ve sent hundreds of thousands of emails for home builders and contractors. From this experience, we’ve outlined the top 5 components necessary to have an effective email campaign.
Interested in our email marketing tools?
Schedule a personalized walk-through to see how our email marketing tools can help you create, send, and track effective emails.